RWC wins big for brand campaigns at the B2B Marketing Awards 2022
RWC is delighted to have won the silver award at the B2B Marketing Awards 2022 for best product launch campaign for SharkBite: the fitting with more bite. Alongside this award, RWC were also finalists in the best public relations or communications category for John Guest: 60 Years of Trust.
The annual B2B Marketing Awards are the largest and most sought-after awards in business-to-business marketing. An independent panel of expert marketers selected the winners after a rigorous, two-stage judging process to determine the top performing marketing initiatives of 2022.
Held on Wednesday,16th November 2022, at Old Billingsgate, London, the prestigious ceremony, celebrated the most innovative, creative and forward-thinking campaigns over the last twelve months. Sitting alongside other nominated world-leading brands such as LinkedIn, Samsung, PwC, Bosch, and Virgin Media, RWC is proud to have been recognised on the night for demonstrating its ability to create and execute award-winning campaigns.
John Kerr, EMEA Marketing Director, said: “Winning a B2B Marketing Award and being a finalist in another category showcases RWC’s ability to develop compelling marketing campaigns that engage customers and clearly demonstrate the difference our products make. I’m proud to be part of the EMEA marketing team, who have been recognised for their achievements alongside other world-leading brands.”
The judges were impressed with the creativity and execution of RWC’s SharkBite Air & Pneumatics campaign, which leveraged an influencer opportunity with Edd China, mechanical maestro and celebrity host of the ‘Workshop Diaries’. The campaign was brought to life through email, social media and trade magazine advertising, as well as editorial coverage.
Also, commended was RWC’s John Guest: 60 Years of Trust campaign, which celebrated 60 years of push-fit innovation across a wide range of industry sectors. The multi-channel campaign involved sharing stories about the brand, its heritage and future, as well as industry thought leadership on innovation, quality, sustainability and the skills gap.